A 37,000 SF industrial building in one of Williamsburg's strongest retail corridors — positioned to repositioning buyers and now under hard contract at $21M.
A 37,000 SF industrial building sitting in one of Williamsburg's strongest retail corridors. On paper, an industrial asset; in reality, a prime repositioning candidate. A building like this is valued very differently depending on which buyer pool it is put in front of. Shown to buyers underwriting the in-place income, it gets priced like a warehouse. Shown to buyers who understood what the corridor around it had become, it was something else entirely — and the gap between those two numbers is the entire outcome of the sale.
Rather than market the building on its in-place income, we positioned it squarely to value-add and repositioning buyers — the pool that understood the corridor and would pay for the upside, not just the current use. The building was offered as-is, with no repositioning work done or promised by the owner; the buyer pool we chose underwrites that work as its business. Choosing the right buyer pool is the single biggest pricing decision in a sale like this, and it happens before the first call is ever made.
Under hard contract with a repositioning buyer at $21M.
Offered as-is and positioned on the corridor's upside — not the in-place income. The contract is hard: this is not an accepted offer or a handshake, it is a signed, binding deal. This page will be updated when the sale closes.
Straight answers, drawn from how this transaction actually played out.
Not yet. It is under a hard contract with a repositioning buyer at $21M. This page will be updated when the sale closes.
Because the building is a prime repositioning candidate in one of Williamsburg's strongest retail corridors. Buyers underwriting only the in-place income would price it like a warehouse; repositioning buyers pay for what the building can become.
A buyer who purchases a building for its future use rather than its current one — and therefore prices the upside instead of just the existing rent roll.
Yes — it was positioned as-is to the repositioning buyer pool, with no repair or delivery conditions marketed against the owner.
Yes — we advise on the sale of industrial, retail, mixed-use, and 2–5 unit buildings across Brooklyn and Queens. Call (212) 837-8835 for a confidential valuation.
Every sale on this page started the same way — with an owner finding out what their building was actually worth to the right buyer pool. Request a confidential valuation, or start at our valuation page. No cost, no pressure, no public exposure.
Delivered to your email within 24 hours. Free of charge. No pressure to sell — ever.